We have a favorite for everyone!
We have a favorite for everyone!
Candy People is headquartered in Malmö, but our operations extend far beyond Sweden’s borders. Through our sales offices around the world, we are actively working to introduce Swedish candy to the international market. Our vision is to make Sweden’s high-quality confectionery available to everyone—no matter where in the world you are.
Swedish candy has a strong global reputation thanks to its pure ingredients and high quality. With more natural ingredients and no unnecessary additives, Swedish products have become an attractive alternative to confectionery from many other countries. We’re seeing growing interest in our products and are constantly working to make it even easier for retailers to access our product line.
The USA is currently our leading export market, where we work with major retailers such as Target and Trader Joe’s.
Our goal is to build a sustainable brand and introduce a healthier alternative to the traditional American confectionery market.
Many American sweets use corn syrup instead of sugar, trans fats are still common, and added colourings may contain genetically modified ingredients. Swedish confectionery, on the other hand, is known for its cleaner and more natural composition, making it a popular choice among health-conscious consumers.
To ensure smooth distribution and fast deliveries across the USA, we have optimised our logistics. Candy People is registered with the FDA, allowing our own products to be imported efficiently. In addition, our American customers can purchase products directly from our US office. The confectionery is then already customs-cleared and located within the country, enabling us to offer faster and more efficient deliveries across the USA—without long lead times or complicated import procedures.
